Retooling an Original

Town & Country Resort / San Diego, CA

Challenge
One of the first motor lodges in California, Town & Country Resort in San Diego is symbolic of a simpler time, the quintessential travel getaway just minutes away from the beach. Built in the 1950’s, the resort recently underwent an ownership change, with plans to do a complete remodel in the next two years. But that’s two years away. In the interim, the new owners wanted to freshen up the property, without having to invest a ton in the process.
 
Solution
Give the resort amenities some love. Which we fully embraced through a complete redesign of logos and graphic looks for the restaurants, café, sundry shop and recreation equipment shop. Fun, engaging and fully in line with the resort’s kitch-y, retro vibe, we created a series of posters, redesigned menus and generated new buzz on-property for guests and locals alike.