A Transformative Experience

Mii amo / A Destination Spa / Sedona, AZ

Challenge
When Travel + Leisure rated Mii amo spa the #2 destination spa in the world, it’s not surprising, given their idyllic location in Sedona, Arizona’s red rock amphitheater. Mii amo offers guests the opportunity not only to be indulged with exquisite massages and spa treatments, but to explore and be transformed in an environment that is unlike anywhere in the world. So atypical spa images and messaging just wouldn’t do.

Solution
In conversations and interviews with past Mii amo guests, we discovered a recurring theme—people came to Mii amo with the prospect of finding—and discovering—something greater in their lives, be it balance, wisdom or something deeply personal. Thus was the inspiration for our “find” campaign, which through the launch of eBlasts, retargeting banners, print and branded video content invited and encouraged guests to visit Mii amo and explore, find and seek on their journey of personal discovery in a spectacular environment.